Consumer Affairs (11 July 2005)

Source: http://www.consumeraffairs.com/news04/2005/loyalty_cards.html


When you're stacking up grocery items at the checkout line, you're probably not worried about whether your supermarket chain is compiling a profile of you based on what you buy, and storing that information for its own use. After all, who cares if you buy one brand of tissues over another, or favor name-brand microwave pizzas over store brands?

Supermarket chains care. So does CVS. So much so that they use discount cards (referred to ...

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