Democrat and Chronicle (10 October 2004)

Store loyalty cards are strong draw

Shoppers use them routinely, though impact is sometimes questionable

12:47 AM, Oct. 10, 2004
Jessica Fersaci, left, helps customer Deborah Kendrick of Rochester sign up for a bonus card at Martin's Super Food Store in Perinton.
Jessica Fersaci, left, helps customer Deborah Kendrick of Rochester sign up for a bonus card at Martin's Super Food Store in Perinton.
  • Tracy Jong has been having a running debate with family members about grocery store loyalty cards for years.

In fact, the 36-year-old village of Bergen administrator is herself ambivalent about those chunks of plastic that people carry in their wallets like credit cards or affix to their key ...

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