Metro Future Store (31 January 2004)

My first surprise on arriving at the store was to see the word "EXTRA" featured on the signage outside instead of "METRO." I soon learned that the Future Store operates under METRO's "Extra" banner. Apparently, the average German is not familiar with the "METRO" name since its stores operate under a variety of different names. Aside from the words "future store" in small letters on the sign, from the outside this store looks like any other supermarket.

Source: http://www.spychips.com/metro/albrecht-tour-1.html

Photographs © Peter Ehrentraut, FoeBuD e.V., used with permission.

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Inside the Metro Store in Germany (27 January 2004)

Mr. Marcos Fernandez of METRO demontrates the Personal Shoppping Assistant attached to our grocery cart. (Note the barcode reader extending from the side of the "cart-tracker.") Pictured from left are: Albrecht von Truchsess of METRO, padeluun of FoeBuD, Rena Tangens of FoeBuD, Claudia Fischer of FoeBuD, Katherine Albrecht of CASPIAN, Marcos Fernandez of METRO, and German reporter Andreas Rosenfelder of Frankfurter Allgemeine Zeitungu.

More here: http://www.spychips.com/metro/albrecht-tour-2.html

Inside the store we were met by our METRO guides, Dr. Gerd Wolfram, Albrecht von Truchsess, and Marcos Fernandez, who spent the next three hours showing us around ...

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Sydney Morning Herald (2004)

Source: http://www.smh.com.au/articles/2004/01/13/1073877812378.html

Grocery manufacturers apologise to anti-RFID activist over slur

By Online Staff
January 13, 2004

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The Grocery Manufacturers of America has apologised to anti-RFID activist Katherine Albrecht, after she accused the organisation of resorting to personal attacks to deflect criticism of RFID plans by its members.

Radio Frequency Identity (RFID) tags is a new tracking system being used for consumer goods.

Albrecht, the founder and director of Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN), received an email from a GMA employee ...

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Sydney Morning Herald (2004)

Source: http://www.smh.com.au/articles/2004/01/09/1073437446204.html

Anti-RFID campaigner claims she is under personal attack

By Online Staff
January 9, 2004

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The head of a US consumer group, which is campaigning against the new goods tracking system called Radio Frequency Identification (RFID) tags, has alleged that the Grocery Manufacturers of America (GMA) is resorting to personal attacks to deflect criticism of RFID plans by its members.

The GMA is the biggest grouping of food, beverage and consumer product companies. Among its members are supporters of RFID, including Gillette ...

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